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Exploring SAP Customer Data Platform Essentials | ZH
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SAP Customer Data Platform 入门
SAP Customer Data Platform 入门
介绍客户数据
11 min
介绍客户数据平台
14 min
了解 SAP Customer Data Platform 的三大核心支柱
8 min
了解 SAP Customer Data Platform 条款和定义
7 min
Quiz
了解 SAP Customer Data Platform 执行流程和用例
导航 SAP Customer Data Platform 控制台
8 min
了解典型用例
8 min
SAP Customer Data Platform 如何增强客户互动?
14 min
Quiz
定义身份解析
了解客户概况
8 min
设置身份解析
22 min
Quiz
执行 CDP 数据引入
使用客户方案
17 min
发现隐私和信任机制
24 min
使用应用程序库
19 min
配置事件设置
30 min
Quiz
创建数据洞察
创建活动标识
14 min
创建段
18 min
定义客户浏览
11 min
比较客户仪表盘
7 min
Quiz
管理参与和激活
创建操作
15 min
创建受众
15 min
Quiz
设计旅程和流
创建 CX 流
11 min
打造客户体验之旅和里程碑
14 min
Quiz
SAP Customer Data Platform 入门
介绍客户数据
11 min
介绍客户数据平台
14 min
了解 SAP Customer Data Platform 的三大核心支柱
8 min
了解 SAP Customer Data Platform 条款和定义
7 min
Quiz
了解 SAP Customer Data Platform 执行流程和用例
导航 SAP Customer Data Platform 控制台
8 min
了解典型用例
8 min
SAP Customer Data Platform 如何增强客户互动?
14 min
Quiz
定义身份解析
了解客户概况
8 min
设置身份解析
22 min
Quiz
执行 CDP 数据引入
使用客户方案
17 min
发现隐私和信任机制
24 min
使用应用程序库
19 min
配置事件设置
30 min
Quiz
创建数据洞察
创建活动标识
14 min
创建段
18 min
定义客户浏览
11 min
比较客户仪表盘
7 min
Quiz
管理参与和激活
创建操作
15 min
创建受众
15 min
Quiz
设计旅程和流
创建 CX 流
11 min
打造客户体验之旅和里程碑
14 min
Quiz
Knowledge quiz
It's time to put what you've learned to the test, get 7 right to pass this unit.
1.
Which concepts implemented by SAP CDP are directly responsible for data ingestion?
There are two correct answers.
Application Library
Action
Audience
Event
2.
Select the SAP Customer Data Management Solutions available in the market
There are three correct answers.
SAP CIAM
SAP ECPM
SAP CDP
SAP Datasphere
3.
Mark the three core pillars of SAP Customer Data Platform
There are three correct answers.
Activate
Transparency
Unify
Respect
4.
What are the capabilities of a CDP system?
There are two correct answers.
Email Marketing
Social media management
Unified customer database (profile and data)
Activation across systems
5.
What is a correct example of first-party customer data?
Choose the correct answer.
Credit card transaction data collected from an external payment provider
E-mail address provided in exchange for a coupon
E-mail address, first and last name provided during site registration
Profile information imported from another brand site
6.
Select the systems that provide real-time capabilities around customer data
There are two correct answers.
CDP
DMP
CRM
Data Warehouse
7.
Select three benefits of collecting customer data.
There are three correct answers.
Better market understanding
Data privacy regulations are enforced
Improving products and services
Allows greater personalization
8.
Which of these concepts implemented by SAP CDP directly relates with data privacy enforcement?
Choose the correct answer.
Unified Customer Profile
Processing Purpose
Application Library
Audience