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Exploring SAP Customer Data Platform Essentials | ZH
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执行 CDP 数据引入
SAP Customer Data Platform 入门
介绍客户数据
11 min
介绍客户数据平台
14 min
了解 SAP Customer Data Platform 的三大核心支柱
8 min
了解 SAP Customer Data Platform 条款和定义
7 min
Quiz
了解 SAP Customer Data Platform 执行流程和用例
导航 SAP Customer Data Platform 控制台
8 min
了解典型用例
8 min
SAP Customer Data Platform 如何增强客户互动?
14 min
Quiz
定义身份解析
了解客户概况
8 min
设置身份解析
22 min
Quiz
执行 CDP 数据引入
使用客户方案
17 min
发现隐私和信任机制
24 min
使用应用程序库
19 min
配置事件设置
30 min
Quiz
创建数据洞察
创建活动标识
14 min
创建段
18 min
定义客户浏览
11 min
比较客户仪表盘
7 min
Quiz
管理参与和激活
创建操作
15 min
创建受众
15 min
Quiz
设计旅程和流
创建 CX 流
11 min
打造客户体验之旅和里程碑
14 min
Quiz
SAP Customer Data Platform 入门
介绍客户数据
11 min
介绍客户数据平台
14 min
了解 SAP Customer Data Platform 的三大核心支柱
8 min
了解 SAP Customer Data Platform 条款和定义
7 min
Quiz
了解 SAP Customer Data Platform 执行流程和用例
导航 SAP Customer Data Platform 控制台
8 min
了解典型用例
8 min
SAP Customer Data Platform 如何增强客户互动?
14 min
Quiz
定义身份解析
了解客户概况
8 min
设置身份解析
22 min
Quiz
执行 CDP 数据引入
使用客户方案
17 min
发现隐私和信任机制
24 min
使用应用程序库
19 min
配置事件设置
30 min
Quiz
创建数据洞察
创建活动标识
14 min
创建段
18 min
定义客户浏览
11 min
比较客户仪表盘
7 min
Quiz
管理参与和激活
创建操作
15 min
创建受众
15 min
Quiz
设计旅程和流
创建 CX 流
11 min
打造客户体验之旅和里程碑
14 min
Quiz
Knowledge quiz
It's time to put what you've learned to the test, get 7 right to pass this unit.
1.
You need to set up a new Event. What are some of the key steps you need to complete before it is ready to ingest customer data?
There are three correct answers.
Configure the Event Model schema
Configure the API Key and Secret.
Provision the amount of storage necessary.
Make sure the Event has the correct Processing Purposes configurations.
Set at least one Matching Rule for the Event.
2.
In SAP Customer Data Platform, the Customer Schema consists of the following structures:
There are two correct answers.
Activities
Audiences
Preferences
Profile
Identities
3.
What role do Connectors play in the data flow processes within the SAP Customer Data Platform, and how do they operate?
There are two correct answers.
Connectors serve only as ingestion points for event data into the CDP.
They act both as ingestion pipelines for data and as activators for outbound data flows.
Connectors function solely in real-time mode to ensure instantaneous data transfer.
They allow for real-time and batch-based operations, providing flexibility in data transfer.
Connectors require a high level of coding expertise to configure and deploy effectively.
4.
What kind of pre-processing can you apply to the Customer Schema attributes?
There are three correct answers.
Normalization
Extension
Validation
Code List
Transformation
5.
You need to ensure ingested Orders will be arranged on a timeline according to the moment they were placed, so all the insights created on top of them will also be correct. How can you configure the Event to achieve that requirement?
There are two correct answers.
An Event Model date attribute representing the moment the Order was created must be set.
The system will use the filename timestamp to define the moment each Order was created.
The Metadata Timestamp Field must be set.
A Timestamp attribute must be set during the Schema Mapping step.
Leverage smart defaults by naming one of the Event Model attributes as timestamp and type it as date. The system will automatically arrange them on a timeline.
6.
In the context of the SAP Customer Data Platform (CDP), how does the Application Library enhance integration tasks for users?
Choose the correct answer.
It categorizes applications based on their industry, simplifying the identification process.
It allows users to create custom applications from scratch.
It groups applications based on functionality, facilitating easy navigation and selection.
It requires manual setup for each application, ensuring tailored data paths for organizations.
7.
In the SAP Customer Data Platform, which of the following are valid use cases for processing purpose?
There are two correct answers.
Collecting a customer's identifying information, such as name or phone number, to provide product warranty
Collecting customers' consents to process their personal data as part of an App's terms of service and privacy policy
Sharing a customer's home address collected for delivering purchased products to marketing units for sending over product brochures
Saving an email address when a customer subscribes to newsletter A and later sending newsletter A and B to the customer email box
8.
Which of the following options are available for passing processing purposes to the SAP Customer Data Platform?
There are two correct answers.
Processing purposes are retrieved from the target application
Processing purposes are defined on source applications and don’t have to be sent over to the CDP
Processing purposes are sent from the source application as part of the incoming event's data model
Processing purposes are implicit and inferred from the event type