Exploring SAP Sales Cloud

Objective

After completing this lesson, you will be able to connect the marketecture framework to SAP Sales Cloud.

Integrated Solutions for Intelligent CX

Intelligent CX Consists of Integrated Solutions that Cater to Specific Needs

Please watch this video to learn how SAP Sales Cloud, as part of the SAP Customer Experience suite, streamlines and integrates sales processes, enhances revenue generation, and improves the customer journey through dynamic sales journeys and AI-driven insights.

This image represents a customer-centric business strategy. At the center is a user icon, with connected nodes signifying different aspects: Customer Data, Customer Engagement, Commerce, Sales, and Service. The overarching message underscores the importance of aligning front-to-back office business processes to deliver seamless end-to-end experiences and maximize customer lifetime value. The focus is on connecting the entire customer journey.

SAP Sales Cloud is a part of the SAP Customer Experience (CX) suite, which is designed to provide end-to-end solutions for sales, marketing, commerce, and customer service. It serves as a key component in SAP's solution portfolio, complementing and integrating with other SAP products to create a cohesive and comprehensive suite of customer engagement tools. SAP Sales Cloud integrates with other SAP solutions, such as SAP Customer Data Platform, SAP Emarsys Customer Engagement, SAP Commerce Cloud, and SAP Service Cloud, to provide a seamless, unified customer experience across the entire customer journey.

SAP Sales Cloud enables dynamic sales journeys that can be seamlessly connected with back-office processes to maximize revenue generation and improve the buying experience. Sales process automation within SAP Sales Cloud connects data and people to help organizations win more business with actionable recommendations; work and progress opportunities faster with intuitive, step-driven sales processes; and improve pipeline and forecast accuracy throughout the sales cycle. SAP Sales Cloud leverages the power of SAP’s Business AI to provide intelligent insights and predictive capabilities for sales professionals.

Intelligent CX Connects Experiences Across the Value Chain

This image illustrates a business AI framework integrating customer and operational data. On the left, it features sectors like Service, Sales, Commerce, and Marketing, which contribute to Customer Data and lead to Customer Insights. On the right, sectors such as Enterprise Resource Planning, Supply Chain Management, Financial Management, Business Networks, and Human Capital Management contribute to Operational Data and provide Operational Insights. The central focus is the Business AI, which leverages a Business Technology Platform for Customer Data Solutions. The diagram emphasizes the role of a Partner Ecosystem in this process.

At SAP, we enable our customers to become intelligent, sustainable enterprises by leveraging our comprehensive portfolio of integrated solutions, designed to enhance ROI and overall business experience.

The seamless integration of SAP CX with S/4HANA and other SAP solutions facilitates optimized data flow and real-time communication between customer-facing and downstream systems, delivering unmatched customer experiences and a focus on profitability.

SAP Sales Cloud, part of the Customer Experience portfolio, enables organizations to deliver a seamless sales experience by leveraging this connected data.

It offers modern, out-of-the-box sales processes infused with Business AI and intelligence, whilst SAP Business Technology Platform, which underpins our cloud portfolio, provides a strong foundation for application integration, extension capabilities, and a robust ecosystem of partner solutions.

This intelligent, connected and adaptable lead-to-cash approach, improves speed of engagement and accelerates opportunity progression and ensures sellers are empowered with AI-driven insights and recommendations at each stage of the selling journey.

SAP Portfolio

This image showcases a Business Technology Platform centered around Cloud ERP. It emphasizes industry-specific and sustainable solutions, highlighting key areas: Human Capital Management, Spend Management and Business Network, Supply Chain Management, and Customer Relationship Management. The diagram illustrates AI-powered business processes supporting business transformation management and ecosystem solutions. The overall theme is enhancing operational efficiency and integration through advanced technology.

The integration of SAP CX into S/4HANA and other SAP Solution areas allows for seamless data flow and real-time communication between customer-facing and back-office systems.

At SAP, we help our customers become intelligent, sustainable enterprises by bringing together our comprehensive portfolio of solutions and technology in service to their business process needs, all designed to work together to improve ROI and business experience.

At the core our Business Technology Platform provides the foundation of application integration, and extension to a robust ecosystem of solutions, data, and Business AI.

The integration of SAP CX into S/4HANA and other SAP Solution areas, allows for seamless data flow and real-time communication between customer-facing and back-office systems.

SAP Sales Cloud, part of the Customer Relationship Management portfolio, ensures that organizations deliver a seamless sales experience across critical sales processes by utilizing this connected data.

It provides modern, out-of-the-box sales processes, infused with Business AI and insights at all levels, providing a seamless, intelligent selling experience.

This connected lead-to-cash approach improves the AI-drivenspeed of engagement and accelerates opportunity progression, using data from across your enterprise to provide actionable intelligence empowering sellers with AI driven insights and recommendations that provide context and direction at each stage of the selling journey.

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