Discovering Privacy and Trust Mechanisms

Objectives

After completing this lesson, you will be able to:

  • Identify and outline privacy and trust mechanisms, offered by SAP Customer Data Platform, to distinguish the purpose of managing the transmission of customer data.

Customer Data Privacy

Customer data privacy

In SAP CDP, customer data privacy is at the forefront of our data ingestion and activation process.

Customer data privacy PII

According to various customer data protection regulations like the General Data Protection Regulation or GDPR in Europe or the Personally Identifiable Information or PII in the U.S., only customers themselves should have complete control over their data. Customers have the right to rectify their data and to be informed of the purpose of the data and usage scenario. They also have the right to be forgotten.

RESPECT

Processing purpose use cases

Processing data purpose

Data Governance in SAP CDP is about controlling the data that is sent to destination applications and the data that is saved to the customer profile. This is achieved in the Processing Purpose configuration. After configuring the data governance, the SAP Customer Data Platform decides in real time how to handle the incoming and outgoing data.

Passing processing purposes to SAP Customer Data Platform

Processing Purpose

In this demonstration, you’ll learn how to add a new processing purpose and check existing processing purposes on customer profiles.

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