Configuring Campaigns

In the Manage Your Solution app, you can find configuration apps that are required for the setup of campaigns under Configure Your Solution - Campaigns.

Here is an overview of the configuration apps highlighted in the image above:

1. Define Global Settings for Data Export: You can enable the latest export information and a file history download on the Campaign and Target Group details user interface.
2. Manage Content Types: You can activate and deactivate predefined content types that are used in the Content Studio.
3. Define Lead Qualification Levels: Allows you to define lead qualification levels to assign to actions in campaigns.
4. Define Lead Categories: Define categories to assign to leads.
5. Define Activity Categories: Define activity categories that enable you to group action tasks.
6. Activate Campaign Triggers: Add and activate additional triggers for your trigger-based campaigns.
7. Define Advertising Networks: Define the types of advertising networks that host your campaign advertisements.
8. Define Campaign Categories and Actions: A category defines the basic behavior of the campaign you want to execute. Every category offers you a specific set of actions that you can use when you set up your campaign automation. You can activate and deactivate predefined campaign categories that have pre-assigned actions.
9. Maintain "View in Browser" Link: Optional setting for "View in Browser" link in an email.

In an end-to-end overview, it will become clear that the user with access to the interaction contacts through the appropriate marketing areas should be only allowed to process objects within these areas in a follow-up step.

Take a look at the following graphic:

SAP Marketing Cloud can be set up so that the user is only allowed to filter on contacts within one marketing area using segmentation modeling. In the same marketing area, all further objects are going to be created as shown in the example above.

SAP Marketing Cloud could be also be set up so the segmentation profile shows a base population of interaction contact including all marketing areas, including the ones the user has no access to.

This allows you to filter on contacts which cannot be accessed in detail; respectively, it allows you to differentiate between the task of pure segmentation and other process steps like contact profiling or content creation.

In the graphic, the user only has access to one of the two shown contacts. User Aalso stays within the same marketing area while creating the target group and campaign and does not create the objects in another marketing area, which he could potentially have access to (the example relates to a single marketing area access).