Configuring Campaigns

Objective

After completing this lesson, you will be able to configure marketing campaigns to best suit your business needs.

Campaign Configuration

In the Manage Your Solution app, you can find configuration apps that are required for the setup of campaigns under Configure Your Solution - Campaigns.

Here is an overview of the configuration apps relating to Campaigns and Content Studio:

Setting Up Marketing Areas

In an end-to-end overview, it will become clear that the user with access to the interaction contacts through the appropriate marketing areas should be only allowed to process objects within these areas in a follow-up step.

Take a look at the following graphic:

SAP Marketing Cloud can be set up so that the user is only allowed to filter on contacts within one marketing area using segmentation modeling. In the same marketing area, all further objects are going to be created as shown in the example above.

SAP Marketing Cloud could be also be set up so the segmentation profile shows a base population of interaction contact including all marketing areas, including the ones the user has no access to.

This allows you to filter on contacts which cannot be accessed in detail; respectively, it allows you to differentiate between the task of pure segmentation and other process steps like contact profiling or content creation.

In the graphic, the user only has access to one of the two shown contacts. User Aalso stays within the same marketing area while creating the target group and campaign and does not create the objects in another marketing area, which he could potentially have access to (the example relates to a single marketing area access).

Note

Please note the following for the campaign permission check processes:

If the marketing area usage is activated for the campaign configuration and execution, only permissions with marketing areas assignment are considered in the campaign execution. All permissions in the system without marketing area information are ignored.

 

Additional Resources

To learn more about marketing areas and how to set up, read this CX Works article: Set Up Marketing Areas for SAP Marketing Cloud.

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