SAP Marketing Cloud can be combined with SAP Cloud Integration to easily connect to any cloud or on-prem system. SAP Cloud Integration is linked to the SAP Business Technology Platform (BTP) which is the preferred middleware solution, acting as a platform for integration, extensibility, and development scenarios in a common Cloud Architecture for quick and simple custom configuration and deployment. It can be used to process, model and connect dataflows, systems, and services from the SAP and the non-SAP world, aggregating data from different kinds of data sources.
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For a closer look at how SAP Integrations solutions uses SAP S/4HANA-Cloud, SAP CRM, and SAP ERP, let's watch this video:
Integration with SAP Commerce Cloud
On the one hand, this integration leverages the value of commerce stores by personalizing customer engagement to allow you to display SAP Marketing Cloud content, such as recommendations and personalized campaign content, in SAP Commerce Cloud. On the other hand, the integration drives customer retention by gathering data from SAP Commerce Cloud about your marketing activities.
Carry out integration installation and configuration activities in SAP Commerce Cloud.
Read this CX Works article to learn about how to integrate SAP Marketing Cloud with SAP Commerce Cloud using SAP Cloud Integration:
Integrating SAP Marketing Cloud and SAP Commerce Cloud Using SAP Integration Suite
Integration with SAP Customer Data Cloud
This integration enables you to add SAP Customer Data Cloud first-party, permission-based user information into the SAP Marketing Cloud platform, and turn it into actionable data for audience segmentation, targeted marketing, and more.
To enable replication of customer, consent, and subscription from SAP Customer Data Cloud to SAP Marketing Cloud, the following integration flow for configuration steps need to be performed:
To learn more about how to configure your integration flows on the SAP Cloud Integration tenant, read this documentation page: SAP Marketing Cloud Integration with SAP Customer Data Cloud
Integration with SAP Cloud For Customer
Let's discover how data integration between SAP Marketing Cloud and SAP Cloud for Customers allows marketing experts to see data interaction.
You can see below the business benefits and features your customers receive when they integrate SAP Cloud for Customer.
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Business to Business Demo
Here is a demonstration of a Business-to-Business integration in action:
Now watch this video to learn about how to configure your system for integration between SAP Marketing Cloud and SAP Cloud for Customer:
Additional Information
To see the complete list of all available integration scenarios of SAP Marketing Cloud, check this table on the Help Portal.