Integrating with SAP and Non-SAP Solutions

SAP Marketing Cloud generates leads, which are managed to completion in SAP Sales Cloud. An integration between SAP Marketing and Sales Cloud achieves the following:

• Improves quality of marketing-generated leads
• Provides end-to-end visibility
• Create leads, tasks, appointments, and phone calls through integration
• Synchronization from SAP Sales Cloud to SAP Marketing Cloud in real time
• Integration model supports initial and delta data loading from SAP Marketing and Sales Cloud

An integration between SAP Marketing and Service Cloud achieves the following:

• Service initiative features in SAP Marketing Cloud (e.g. solve customer issues quickly, maintain service teams, empower service agents/technicians)
• Acquire insights on demand
• Transform qualified leads with marketing campaigns
• Data synchronization in real time
• Pre-build integration supports initial and delta data loading
• Includes Business Partner Data and activity replication

SAP Marketing Cloud can be integrated with SAP Analytics Cloud to enable intuitive visualization through bespoke dashboards and storyboards, which come ready for use out-of-the-box. Other features include:

• Seamless navigation using O-Auth based single sign-on
• Respond to new opportunities by monitoring marketing opportunities quickly and easily
• Access via Core Data Services Views
• View marketing relevant contact, account, and commerce
• Inspect and model from other data sources via front-end dashboard

The integration between SAP Marketing and Commerce Cloud achieves the following:

• Enriches customer profiles by tracking activities
• Multiple aspects are replicated to your marketing system
• Customer insights are leveraged to provide a highly personalized and contextual shopping experience
• Sophisticated algorithms generate product and offer recommendations in real time
• Packages for use in data sharing, pipelining, and orchestration

On the one hand, this integration leverages the value of commerce stores by personalizing customer engagement to allow you to display SAP Marketing Cloud content, such as recommendations and personalized campaign content, in SAP Commerce Cloud. On the other hand, the integration drives customer retention by gathering data from SAP Commerce Cloud about your marketing activities.

Carry out integration installation and configuration activities in SAP Commerce Cloud as seen below.

This integration enables you to add SAP Customer Data Cloud first-party, permission-based user information into the SAP Marketing Cloud platform, and turn it into actionable data for audience segmentation, targeted marketing, and more. You can integrate Marketing Cloud with all three Customer Data Cloud products: Customer Identity, Customer Consent and Customer Identity and Access Management (CIAM).

To enable replication of customer, consent, and subscription from SAP Customer Data Cloud to SAP Marketing Cloud, the following integration flow for configuration steps need to be performed:

To learn more about how to configure your integration flows on the SAP Cloud Integration tenant, read this documentation page: SAP Marketing Cloud Integration with SAP Customer Data Cloud

Let's discover how data integration between SAP Marketing Cloud and SAP Cloud for Customers allows marketing experts to see data interaction.

You can see below the business benefits and features your customers receive when they integrate SAP Cloud for Customer.

Here is a demonstration of a Business-to-Business integration in action:

Now watch this video to learn about how to configure your system for integration between SAP Marketing Cloud and SAP Cloud for Customer:

To see the complete list of all available integration scenarios of SAP Marketing Cloud, check this table on the Help Portal.

SAP Cloud Integration helps you to integrate with your preferred social media platforms and Google Analytics.

The integration allows you to add and process data from wearables such as fitness trackers, mobile applications, loyalty solutions, or other sensory-data-sources. You can also integrate objects and features, such as third-party or self-developed "Landing Pages", or provide a paid-search-integration for broader advertising with Google Ads.

The outbound social media integration is a powerful way for businesses of all sizes to reach prospects and customers through different channels. You can leverage data and features together with the predictive capabilities of SAP Marketing Cloud to target your key audience with ads on social media channels such as Facebook. The integration of middleware-services, such as Sprinkler, is a further option for concurrent content delivery across multiple social networks. Additionally, tracking the success data and actual spend on your social media campaigns provides a useful basis for further marketing planning activities.

An integration with Google Analytics pulls conversion data such as clicks, campaign information, and sales orders associated with key business events from Google Analytics. Events in the Google Analytics site can be captured to enrich the 360-degree view of a customer in SAP Marketing Cloud, which helps marketers evaluate the contribution of campaigns and connected web-channels to their conversions. SAP Cloud Integration is the middleware solution responsible for authentication and API communication routing between the two systems. With the Google Analytics reporting API, report data comprising statistics collected by Google Analytics can be retrieved, returning data back to SAP Marketing Cloud.

Use our integration guidelines and SAP API Business Hub for a deeper understanding of the possibilities we offer today and in the future.

To learn how to integrate with social media, use the following learning materials:

• Documentation: Integration with LinkedIn
• Blog Post: How to create a Facebook App for Campaign and Custom Audience Integration

Additionally, this resources will help you learn more around the integration topic:

• Blog Post: SAP Marketing Cloud Integration with Salesforce

Watch this video to learn about how to integrate and analyze Google Ads Campaigns:

Read the blog posts below to expand your knowledge of integration topics:

• Blog post: Extending metadata of SAP Marketing APIs in SAP Cloud Platform Integration – Part 1
• Blog post: Extending metadata of SAP Parketing APIs in SAP Cloud Platform Integration – Part 2
• Blog Post: SAP Integration Suite | SAP BTP