Applying Source Tracking

Your CSB career site is designed so that users can access it through a variety of different paths. One of the benefits of SAP SuccessFactors Recruiting is that you can identify where most of your visitors, talent community members, and applicants come from, so you can focus your sourcing resources in those areas.

In order for the source to be tracked, the candidate must land on a page on the Career Site Builder site. Note that the source cannot be captured if there is not a previous page for the system to reference, or when the user copies and pastes the URL or bookmarks your career site. These visitors are categorized as direct visitors on source reporting.

Jobs that are posted by SAP SuccessFactors contain source tracking so that you can use Advanced Analytics to discover how candidates found your jobs online. We apply this tracking code when your jobs are distributed via Recruiting Posting, XML feeds, and the Organic Network.

However, before a recruiter posts a job online manually, they need to generate a tracking link for the job. The Campaign URL Builder, which is part of Source Tracker, is used for this purpose.

Notice that recruiters can also generate a Bitly and QR code from the Campaign URL Builder page.

There are two ways that Recruiting can track the source:

1. The utm source tag: This is the primary way for Recruiting to determine the source. The utm source tag is appended to the CSB page URL. For example: https://jobs.bestrun.com/?utm_source=careersite or https://jobs.bestrun.com/?utm_source=linkedin. If present, the utm source tag is always used to determine the source.
2. The candidate’s referring source, or the referring URL in the browser session (kind of like a cookie for the session): This is a secondary way for Recruiting to determine the source. Recruiting matches the referring URL with known URL patterns to ascertain where the candidate is coming from. This method is only used if the utm source tag is not present. For example, if this link was actually posted to Indeed instead of LinkedIn, it would still be reported as coming from LinkedIn, since a utm source tag is provided.

When recruiters, sourcers, hiring managers, and others post jobs manually to job boards, social networks, and other locations, it is important to track the candidates who access those links. You will use the Campaign URL Builder under Source Tracker to append a custom campaign URL to URLs within your career site.

Recruiters can quickly access the Campaign URL Builder from Recruiting > Job Requisitions. Hover over the job title and select Campaign URL Builder. Navigating in this way pre-populates the job URL on the Campaign URL Builder page.

There are thousands of online sites where jobs can be posted. The Site Source Editor is where you select the sources where your Recruiting users are likely to post jobs manually. The Site Source Editor is available from Career Site Builder→Tools. If Career Site Builder roles have been enabled from CSB＞Users＞Roles, only users with the Site Source Editor permission have access to the tool. If CSB-specific roles have not been set in the environment, all CSB users can access the Site Source Editor.

To enable a particular source in Recruiting→Source Tracker, in the Site Source Editor, enable the appropriate Referrer Type on the left, and the desired Source Engines on the right. If you need to track a source that is not currently available, submit a support ticket to request that the source is created.

Some examples:

• Events: Campus Career Events, Job Fairs, and so on
• Industry Groups: Industry-specific association job boards, for example, SHRM
• Job Boards-Major: CareerBuilder, Dice, Hot Jobs, and so on
• Job Boards-Niche: Craigslist
• Social Network: Facebook, Instagram, LinkedIn, Twitter, and so on
• Sourcing: Resume database mining, for example, LinkedIn Recruiter Seats, networking, and so on
• University: College Job boards

For some sources, such as LinkedIn, multiple products are available from the Source Tracker tool so that the customer’s performance is captured appropriately in Advanced Analytics. Below is a breakdown of the most common LinkedIn sources:

• Social Network＞LinkedIn: This is the general source of LinkedIn, which is used by default for standard posts or shared activity on LinkedIn.com.
• Social Network＞LinkedIn Job Postings: This is the tracked activity specifically for paid job slots to capture candidate performance with the job ads.
• Social Network＞Sourcing LinkedIn: Tracked sourcing and candidate outreach performance related to the Recruiter Seat Licenses for LinkedIn.
• Sourcing＞LinkedIn Company Page: This is for hardcoding any career site links coming directly from your LinkedIn company career page.

Source Tracker allows for specific campaign tracking. This is an additional parameter that is appended to the end of the CSB career site page URL. Companies generate reports on campaign codes to assess the effectiveness of their campaigns. We recommend deciding on a campaign naming strategy to make it easy for you and your recruiting leaders to look up the results of campaigns. For example, your company may want to use your first initial and last name, and perhaps also the requisition number. Alternatively, to track jobs marketed as part of college recruiting, you might name the campaign CampusRecruiting.

We recommend that customers maintain a spreadsheet for their campaigns because a list of the Campaign URLs are not maintained in the system.

Links to any of the pages on your Career Site Builder site can be tracked. When sourcing for a particular position, of course, you will want to post a link to the career site page containing that job. However, often it makes more sense to send prospective candidates to the related category page instead. Remember, these are your Featured Jobs, for frequently-hired or hard-to-fill positions. The page for an individual job posting will be removed when that job has been filled, but your category pages will always be active. For your email signature, we recommend linking candidates to your company’s CSB career site home page. And, of course, you can also add tracking to other pages on your CSB career site.

Some candidates will begin their job search from your corporate site or from a career site that is hosted by you. These candidates should be tracked as "Career Site" on the source report and in Advanced Analytics. If they are being tracked as "Direct" instead, ensure that any links from your corporate sites that send candidates to your CSB career site contain a tracking link.

For customers with a hosted implementation, there is typically just one Careers link on your corporate site. This is where the backlink will be placed. Your technical web resource will simply add ?utm_source=careersite to the link. For example, if the original link on your corporate site directs to https://jobs. company.com, you would update the link to https://jobs.company.com/?utm_source=careersite. Even better, the leading practice is to also add a campaign tag to further identify where the candidate came from the corporate site so that in Advanced Analytics you can sort by campaign tag. For example: https://jobs.company.com/?utm_source=careersite&utm_campaign=Brand1.

Please remember to maintain a spreadsheet with your campaign codes so that you use them consistently.