| Alumni | Alumni-specific social networks or any online source used for alumni recruiting |
| ATS Prospecting | Source Engines including Xpten & E-Rec |
| Banner Campaign | Custom banner campaigns across targeted advertising networks |
| Blogs ATS Prospecting | All large blog networks are categorized under the blog source type. No tracking codes are needed for standard blog traffic that is driven through the Recruiting platform. |
| Career Site | Career Site is primarily the traffic coming into the career site from the customer's corporate site domain. |
| Custom Campaigns | The custom campaign type is used for vanity URLs or other campaigns that can’t be categorized by other source types. Use campaign names to differentiate between multiple custom campaigns. |
| Direct | Direct is when a candidate has entered a specific page on the career site but there is no properly tracked source to reference by referring URL (for example, Indeed.com) or hardcoded source tracking (utm_source=LinkedIn). Typically, this happens when a candidate copy/pastes a URL into a new browser session, bookmarks a page to return to, or the referring URL was blocked by a browser (incognito mode for privacy). |
| Email | Email alerts sent from Career Site Builder are automatically tagged with accurate URL source tracking. Custom email campaigns and email signature tracking need to be manually set up for each URL using Source Tracker. - Email Campaign = Client sends a Candidate Relationship Management email campaign and specifies the source with a code.
- Email Signature = Client recruiter includes a link in email for candidates to respond.
- Email Subscription = Email alerts from candidates clicking through to view jobs.
Online Email = Candidate clicking to the link from their online email (Gmail, and so on). Traffic is associated with "Online Email" when a URL is emailed to a candidate without proper URL tracking parameters. |
| Employee Referral Marketing | Traffic will be associated with "Employee Referral Marketing" when candidates click on links generated by the Employee Referral Marketing program. |
| eNewspaper | Newspapers that have an online presence are categorized as "eNewspaper." Many of these sources may also be news aggregators that have advertising areas. Some of these eNewspapers also have job board sections. |
| Events | The "Events" source type is used for conferences, job fairs, or any offline networking event. |
| Industry Groups | Associations or industry online communities where the primary purpose is professional development and networking. These sites also include a "Jobs" section on their sites as a service to their members— as opposed to a job board (niche or major) where the primary purpose of the site is job postings or content. |
| Imported Talent Community Members | Imported Talent Community members are candidates who are in a client’s talent community but who do not have any referring information. |
| Job Aggregators | Search engines specifically for jobs. Job aggregators scrape and capture job listings from a broad list of employers and other major sources, and compile them into one search system. As a general rule, clients don’t post jobs individually to these sites. Job aggregators typically have "organic" free sections as well as a sponsored "pay per click" section. |
| Job Board - Major | Major Job Boards include Monster, CareerBuilder, Dice and The Ladders. Some boards are further delineated to indicate products, for example, Monster CAN and CAN-Direct). |
| Job Board - Niche | The primary purpose of Niche Job Boards is job postings and content (versus an Industry Group). The Niche Job Board source type is comprised of any job boards not included in the Job Board - Major source type listed above. |
| Media | Offline media including billboards, radio, television, etc. (provided that they are given appropriate tracking URLs) should be associated with the "Media" source type. |
| Mobile | Any traffic that is generated through CSB mobile websites will be tagged as "Mobile". |
| Monster | Monster comprises its own Source Type due to the large number of subsites, country specific breakouts, and so on. |
| OFCCP | Allows for the customer to utilize different OFCCP compliance partners (Direct Employers, Maximus, Local Job Network, and America's Job Exchange) whereby jobs are distributed to state/local workforce centers and boards via these channels. Many of these sites are "offline" and may not send candidates directly to the nearby location rather than back to the CSB career site, so online responses and traffic are only visible through this tracking. |
| Online Magazine | Sources that act as online news aggregators or standard magazines. |
| Other | Traffic from any interactive source that is not presently categorized and indexed in the referral sourcing system will show up as "Other." SAP SuccessFactors Recruiting currently has mapped over 4,500 sources by their referral URL. |
| Pay Per Click | Any pay per click sources that are used as part of SAP SuccessFactors Recruiting or client driven campaigns. All pay-per-click sources included in a Recruiting campaign will automatically have proper source tracking. |
| Print | The "Print" referral type includes a number of offline sources including business cards, direct mail, journal publications, or newspapers. |
| QR Codes | A QR Code is a matrix barcode (or two-dimensional code) readable by QR scanners and mobile phones with a camera. The information encoded can be text, URL, or other data. |
| RSS | This source type is used when a candidate was originally sent to a job listing on the native SAP SuccessFactors Recruiting career site (created in Admin Center→Manage Recruiting Sites) and was then redirected to the job on the Career Site Builder career site. This is a poor practice which eliminates the proper source of where the candidate came from. |
| RCM Redirect | RCM Redirect refers to when an external candidate is within the RCM environment (applying for a job, updating job alerts/resume/profile, and so on) and then clicks on the wrapping header to leave RCM to go back to Career Site Builder. |
| Search Engine | Sites that index websites and provide relevant results when users perform searches based on specified keywords. Although search engine is a general class of programs, the term is often used to specifically describe systems like Google, Yahoo, and Bing that enable users to search for documents and web pages on the Internet. SAP SuccessFactors Recruiting will automatically categorize all traffic from major search engines. |
| Social Network | Social networks are online services, platforms, or sites that help people with shared interests and activities to network and build social relations. A network service consists of a user profile, social links, and a variety of additional services. We are continuously adding new social networks to our database. |
| Sourcing | A manual source used by recruiting teams to accurately tag candidates when searching online databases or social networks, such as resume database mining (CV licenses). Recruiters can track from which source the candidates were originally found when they directly email candidates with job opportunities. |
| University | University and college career sites with URL addresses currently indexed in the SAP SuccessFactors Recruiting database. Additional higher education sites are reviewed and added regularly. URL tracking codes may not be required for many of the university sites, but are recommended for accurate tracking. |
