- Candidate Relationship Management Email Campaigns enable recruiters to send bulk email campaigns to up to 2 million candidates with high deliverability.
- Email campaigns can be sent to both external and internal candidates.
- Brand consistency is maintained through email layouts and email campaign content templates.
- Email layouts can contain logos for all emails from SAP SuccessFactors Recruiting, except auto-generated emails.
- Email content templates are typically created by the organization’s external marketing group. They can be added to an email campaign and edited before sending it.
- Email recipients can be added in a variety of ways.
- Campaign emails are sent only to recipients who have opted to receive marketing emails.
- With custom replies to addresses, recruiters can get candidate replies in their inbox.
- Email Campaign information is reportable through the Report Center, allowing companies to improve candidate marketing on an ongoing basis.
- An Email Campaign can only be sent once.
Explaining Email Campaigns
Objectives
After completing this lesson, you will be able to:
- Provide an overview of Email Campaigns.
- Define Email Layout management overview.
- Explain Talent Pool and Email Campaign reporting.
Intro to Email Campaigns
Email Layouts
- Email Layouts manage the branding and layout of HTML or text emails so that non-technical users can create Email Campaigns, and the company can be assured that their branding guidelines are followed.
- With the exception of the Configurable Text Area, all components for Email Layouts are configured within CSB.
- The components available for Email Layouts:
- Header – Includes a logo to the left or right of text.
- Configurable Text Area – Customizable for each Email Campaign.
- Text – Multiple Text components can be added.
- HTML – Can be used like the Custom Plugin component on other pages: create two columns for the email, add images, and so on.
- Footer – Contains text.
- Email layouts cannot be deleted but can be deactivated.
Email Layout Example
Use Email Layouts for Branded Manual Emails
- An Email Layout can be used for Email Campaigns or when manually sending email to one or more candidates.
- Manual emails can be sent from:
- Candidates → Search → Select candidate(s) → Send Mail
- Candidate Profile → Email
- Candidate Summary → Select candidate(s) → Action → Email candidate
- Application → Email
- Offer Letter → Send via email
Note
Currently, branded email cannot be used when sending email associated with a candidate status or a Recruiting email trigger.
Email Campaign Content Templates
- Email campaign content templates contain the text to be inserted into the branded emails sent to candidates via email campaigns.
- Permission to create content templates is typically restricted (not granted to all recruiters).
- The content can be edited before an email is sent.
Add Recipients to an Email Campaign
- Email Campaign Recipients are not added directly from the Email Campaign page.
- Recipients can be added in several ways:
- Add an entire Talent Pool
- Add selected members of a Talent Pool
- Add from a Candidate Search
- Add from the Candidate Profile
Marketing Email Consent Management
- Email Campaigns can only be sent to candidates who have opted in to receive marketing email campaigns.
- With the Marketing Email Consent feature, a candidate can opt in or out of marketing emails.
Initial Consent Opt-in Email Campaign
- To invite recipients to participate in email campaigns, create initial consent opt-in email campaigns.
- Unlike regular email campaigns, opt-in campaigns can be sent to recipients who have neither opted in nor opted out of email campaigns. It will not be sent to candidates who have already opted-out.
- This step will be especially important for existing customers. Sending an opt-in email is not necessary for new customers who have always had this option enabled from Admin Center → Manage Recruiting Settings: Enable selection of the Marketing Emails checkbox by default on account creation.
- Remember that you may need to create multiple Initial Consent Email Campaigns, considering the different locales and other segmentation requirements.
- If desired, from Candidate Search, you can filter to add only candidates who have opted-in to marketing emails.
Send Test Email Campaigns / Send at a Future Date/Time
- You have the option to send a Test email. Note that, from Stage instances, test emails are only delivered to @sap.com email addresses. Test emails are sent to all email addresses from Production.
- You can also schedule a future date and time to send an email campaign.
Email Campaign Details
- Views – Number of recipients who viewed the email.
- Clicks – Number of recipients who clicked on the link in the email.
- Unsubscribed – Number of recipients who clicked ‘Unsubscribe.’
- Undeliverable – Number of recipients who could not receive the email as their email address was invalid.
- Not Sent – Number of recipients who were not sent the email either because of missing consent or refused consent.
Talent Pool and Email Campaign Reporting
- Talent Pool and Email Campaign information are now reportable via the Report Center:
- Details of a talent pool.
- Candidates in a talent pool.
- Details of an email campaign.
- Candidates in an email campaign.
- List of talent pools with details including Name, Description, Sharing, Owner, and Status.
- The reports are available in Recruiting V2 reports, not Recruiting V2 Secured reports.
- Ensure that users who generate the report have permission to do so:
- Admin Center → Manage Permissions Roles → Permissions → Reports Permission → Create Report: Recruiting V2.
- Users who run the report must have that permission:
- Admin Center → Manage Permissions Roles → Permissions → Reports Permission → Run Report: Recruiting V2.
- See Setting Up and Using Candidate Relationship Management for details.
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