Exploring Career Site Builder (CSB)

• Career Site Builder sites are career sites that customers can maintain with little help from the SAP Support or Professional Services teams.
• Career Site Builder simplifies the implementation process and significantly reduces implementation timelines to build a fully responsive career site.
• Rich media support and branding integration provide an opportunity to market your organization.
• Configurable components (search, text, image, and so on) are available.
• Multiple job search methods are provided, including search, Google Job Map, and featured jobs.
• The goal is to optimize site conversion in two critical areas:
  • Job applies
  • Talent Community membership and growth

Career Site Builder provides a user-friendly interface to customize the site design and components. The first figure below shows the Global Style settings, which control the design and branding if the entire site, and the second figure shows examples of components that can be customized and arranged.

• For customers planning a career site with Career Site Builder, it is strongly encouraged that their environment is enabled with the Career Site Builder Unified Data Model.
• The Unified Data Model combines indexes and data between Recruiting and Career Site Builder to provide the enhanced career site functionality:
  • A modern, consumer-grade search experience for candidates, including customizable faceting and filtering.
  • Improved location searching, including searching by neighborhood, metro area, region of the country, and more. For example: "Midtown Manhattan".
  • All job requisition properties are directly configurable within Career Site Builder. For example, you can use any field on the requisition to filter job searches, format job pages, create category page rules, etc.
  • Improved support for non-English languages.
• Functionality provided by the Unified Data Model also applies to internal career sites powered by Career Site Builder.
• Existing Recruiting customers can enable the Unified Data Model within Career Site Builder after configuring some brand and location objects and running migration tasks in the Admin Center.

When the Unified Data Model is enabled, customers can choose which fields from the requisition template candidates can filter to find the jobs they’re interested in and which fields to display on the third line of the job results card.

Introducing AI-Assisted Skills Matching into the screening process of candidates allows recruiters to quickly identify top talent.

When creating the job requisition, the recruiter can use AI to identify and extract the skills from the job description. Additionally, recruiters can add additional skills if necessary. These skills will be used during the job discovery and the skills validation processes of the AI-Assisted Skills Matching feature.

Using SAP SuccessFactors Career Site Builder and SAP Business AI, the job search experience for candidates is transforming the way candidates can find jobs. Using the AI-Assisted Skills Matching for candidate resumes and job skills on the career site, candidates can be matched to the available posted jobs that perfectly suit the skills identified on their resume.

When Career Site Builder is enabled, the Reimagined Candidate Experience can be enabled, creating a guided application experience for candidates using a smoother and more intuitive application process. With its adaptive design, the application interface automatically adjusts based on the information required to be collected from the candidate, providing only the most relevant information in the quickest possible time.

The Reimagined Candidate Experience also provides increased flexibility in the way that Candidate Profile and Application fields can be controlled by introducing new Recruiting business rules scenarios that can be used to create branching questions. Branching questions allow for application fields to become dynamic, only appearing to the candidate if additional information is required from them, based on their previous responses to application questions. This allows greater flexibility in creating a more dynamic application experience for candidates, only displaying application questions that are relevant to them.

• SAP recommends a subdomain created on the existing domain of the customer site for the build of the Career Site Builder (CSB) site.
• The terminology that we recommend is jobs.＜company＞.com or careers.＜company＞.com, such as jobs.bestrun.com.

• Fully Hosted: The customer’s career site is hosted on a SAP SuccessFactors data center. Career site content is maintained in Career Site Builder (CSB). SAP SuccessFactors Recruiting manages core candidate workflows. When candidates visit the company’s corporate site and select Careers (or a similar link), they are directed to the Career Site Builder site. All information regarding available jobs and employment with the company is on the CSB site.
• Integrated: Some or all of the customer’s career site is hosted by the customer or a third party on an external server. The customer decides which SAP SuccessFactors Recruiting features should be enabled to support candidate workflows and which workflows should be maintained externally. For some customers, SAP hosts everything except for one or more content pages. Other customers host everything externally except for the job pages maintained in Career Site Builder. A few customers externally host the entire candidate experience (including the profile and apply workflow) and do not enable CSB. In this case, when a candidate selects a job to apply to, they are linked directly to the application in Recruiting Management.
• SAP SuccessFactors Professional Services can offer assistance if you want to explore these options.

To ensure that every candidate has the best possible candidate experience, there are local and global accessibility policies and regulations that every website must adhere to.

Career Site Builder provides the tools necessary to ensure that your website follows accessibility guidelines. Some of our leading practices include:

• Populate Site-wide Metadata
• Populate Page Metadata

• Populate the First Level Heading: ＜h1＞
• Check for Empty Headings

• Populate Image Alt Text
• Check for nearby images that have the same Alt Text
• Avoid the use of Embedded Text on Images

• Check for Empty Links
• Replace or Remove Redundant Title Text
• Remove Redundant Links

• Ensure adequate Differentiation between Foreground Text and Background Colors

• Use Search Results Tiles
• Tips for the Google Job Map

• One great way to decide what you would like on your new career site is to visit other career sites.
• For a list of Live CSB Sites, please visit: SAP SuccessFactors Administrator Learning Center → SAP SuccessFactors Recruiting and Onboarding Administration Learning Room.

  Need help accessing the SAP SuccessFactors Administrator Learning Center? Refer to the SFALC & SFX Quick Start Guide. You can also visit the SAP SuccessFactors Training & SFX Accreditation page on the SAP SuccessFactors Community for more information.

• A backlink is a link from one online source (website, webpage, article, blog, etc.) to another. In the context of a career site, it is a link from the customer's corporate career site to key career site pages, such as category pages.
• The tracking functionality records where the candidate came from before arriving at the CSB career site. All backlinks to the CSB career site should be source-coded and campaign-coded for optimal tracking.
• For customers with a hosted implementation, there is typically just one Careers link on their corporate site. This is where the backlink will be placed.
• Add ?utm_source=careersite to the link.

  For example, if the original link to the CSB site on your corporate site directs to https://jobs.company.com, you should update the link to https://jobs.company.com/?utm_source=careersite.

• Career Site Builder Overview: Career Site Builder is a tool that allows customers to create and maintain responsive career sites with minimal assistance. It features rich media support, branding integration, multiple job search methods, and configurable components to optimize site conversion for job applications and talent community growth.
• Unified Data Model: Enabling the Unified Data Model in Career Site Builder enhances functionality by integrating data between Recruiting and CSB. It improves candidates' search experience, allows direct configuration of job requisition properties, and offers better support for multiple languages.
• AI and Candidate Experience: AI-Assisted Skills Matching streamlines applicant screening by matching candidate skills with job requirements. The Reimagined Candidate Experience offers an adaptive and guided application process with dynamic application fields based on candidates' responses.
• Site Hosting Options: Customers can choose between fully hosted solutions on SAP SuccessFactors servers or integrated solutions with external hosting. Professional Services offer guidance to tailor hosting options according to customer needs.
• Accessibility and Best Practices: Career Site Builder ensures compliance with accessibility policies through metadata management, image alt text, and link checks. It provides tools for adequate contrast and other accessibility enhancements to improve the candidate experience.