Introduction to Evaluate & Decide

In the following video, Business Model Innovation Guest Speaker Hala Zeine, former SAP Head of Portfolio Strategy & Pricing Management, describes how her group uses the Business Model Canvas to bring new ideas into the portfolio in a customer-centric fashion.

Hala elaborates on how her group uses the Business Model Canvas in assessing the financial viability of a business case, as well as an evaluation tool for products and solutions that are underperforming in the market.

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