Welcome to the course
Introduction to Business Model Innovation
Business Model Baseline
Analyze & Improve your business model
Challenge & Change your business model
Test & Verify your business model with Minimum Viable Products (MVP)
Evaluate & Decide on your business model

Introduction to Evaluate & Decide

In the following video, Business Model Innovation Guest Speaker Hala Zeine, former SAP Head of Portfolio Strategy & Pricing Management, describes how her group uses the Business Model Canvas to bring new ideas into the portfolio in a customer-centric fashion.

Hala elaborates on how her group uses the Business Model Canvas in assessing the financial viability of a business case, as well as an evaluation tool for products and solutions that are underperforming in the market.