Exploring WalkMe Use Cases & Solutions

Objective

After completing this lesson, you will be able to explain WalkMe use cases, solutions and solution strategy.

WalkMe Use Cases

WalkMe can be used either internally (employee facing) or externally (consumer facing).

Watch the video to determine the WalkMe use cases.

Key Takeaways
  • Many use cases can be applied to both audiences.
  • Onboarding or Training: Reduce the manual effort and cost of onboarding new employees and training/re-training existing employees.
  • Data Integrity: Reduce user confusion and frustration on forms while ensuring important company data is entered and maintained accurately.
  • User Adoption: Protect digital investment and user ease by flattening the learning curve on new software.
  • Feature Adoption: A common external use case, promote and explain new features to increase customer conversion and retention.
  • Support Reduction: Reduce support ticket frequency and resolution time by addressing common user challenges.

While these are the most common WalkMe use cases, they are by no means the only way to utilize the software! With some basic building blocks and creativity, you can use WalkMe in countless ways to solve your business and user needs.

WalkMe Solutions

We'll be talking a lot about WalkMe Solutions. When we refer to solutions we mean the Apps, or combination of Apps, that we are using to solve our identified opportunity.

Solution Strategy

However, before we dive into the individual WalkMe applications, it is important that we understand Solution Strategy. Solution Strategy refers to the approach that we want to take with our WalkMe content. The Solution Strategy influences the WalkMe Apps we use based upon the experience we want the user to have and the critical nature of the process to the organization. Just like in the WalkMe Lens!

Solution StrategyDescriptionExample
Aggressive SolutionAppears for the user at the point of need and the users will have no choice but to interact with your content.A ShoutOut reminding users once a week to utilize a new feature.

Launchers that block buttons in order to prevent a user from advancing until all fields are filled out.

A Smart Walk-Thru automatically playing on the page for the user.

Moderate SolutionAvailable for the user to opt into when they are ready for guidance on impactful business processes.

A Smart Walk-Thru in the menu that provides guidance on impactful business processes, however, the user can click out of it.

A SmartTip that appears when a user hovers or clicks into a field that provides helpful information.

Passive SolutionContent to opt into to showcase additional information to support their holistic view of the platform.

A Launcher or icon SmartTip that the user must interact with in order to view information.

Common Pain Points and Solutions

Now that we have the high level view of the strategic pieces, let’s start to put the pieces together and look at 10 common pain points considering WalkMe Lens the business or project need and some possible WalkMe solutions.

Pain PointProject NeedSuggested WalkMe Solutions
Users don't know how to start the processWe need to navigate users through a processSmart Walk-Thru & Launcher
Users can complete the process, but with errorsWe need to provide guidance or validate fields within a processSmartTips Launcher & Smart Walk-Thru
Users can complete the process, but it is inefficientWe need to automate the process as much as possibleLauncher & Automated Smart Walk-Thru
Users are not seeing important company or site announcementsWe need to communicate information to users quicklyShoutOut
Users are confused by website elementsWe need to provide additional guidanceSmartTips
Users cannot find, or take time, locating important documentsWe need to provide links to documentsLauncher & Resource
Users cannot find, or take time, locating important web pagesWe need to provide links to web pagesLauncher & Shuttle
Users are not completing mandatory tasks efficientlyWe need to provide a checklist of activities for the userOnboarding Tasks
Parts of the page/site are being deprecatedWe need to block users from entering, saving, etc.Smart Walk-Thru & Launcher (Invisible)

Refresher Activity

Our SaaS organization has recently purchased a new CRM system, and we have been tasked with incorporating WalkMe into the platform. After speaking with a few departments, we have been able to identify some immediate critical issues to address.

Use CaseIdentified Issue
Training (Onboarding)New employees need to learn the process for requesting time off.
Support ReductionSupport wants to minimize tickets about common processes for the CRM platform.
Change ManagementUsers don't know how to complete processes in a new CRM platform.
Data IntegritySales enters information incorrectly, causing inaccurate forecast reporting.

Summary

WalkMe Build
  • Building for Value is the philosophy we use when creating WalkMe content. Rather than "building to build" we are building content to solve for a specific need.
  • The WalkMe Lens is the context through which we examine opportunities and build effective content: the Business Needs and the End User Experience.
  • WalkMe can be used to address use cases across the business including: Onboarding, User Adoption, Support Reduction and many more!

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